Full Stack Sales Solutions

Get Your Line Onto Canadian Shelves

Seffla connects building-supply and hardware brands to Canadian retail: representation, a B2B marketplace, fulfillment, and marketing.One team from first meeting to reorder.

Join the network.
Retail
Representation
Marketplace
B2B storefront
Fulfillment
Guelph, Ontario
EDI
Vendor of record
Bilingual
EN / FR compliance

A two sided network

Two Sides of One Shelf

Brands want distribution. Retailers want verified, reliable supply. Seffla sits in the middle and makes the introduction pay off for both. We start in Canada, and we're extending the same network across the Americas.

For manufacturers and brands

Your Canadian Retail Sales Force

We can place and manage your lines across big-box banners and independent operators, so you can win shelf space without building a sales team of your own.

  • Line reviews, listings, and new item submissions
  • Planogram placement and category management
  • Orderflow, fully managed EDI, and a storefront from day one
Become a supplier
the dealflows here
For retailers and buyers

Source Vetted Supply, Priced to Plan

Brands on the network are vetted before they list. We can hold pricing to plan and one team handles the rest, from order to delivery.

  • Verified suppliers, ready for retail
  • One catalogue, one invoice, one point of contact
  • Fulfillment and freight handled end to end
  • Free to open. You pay for product, not for access
Apply for a buyer account

The full stack, for suppliers

Everything Between the Factory and the Shelf

Retail Representation

Pitched and managed across every banner.

Storefront and Ecommerce

A live B2B and B2C store from day one.

Fulfillment and Freight

Warehousing, pick and pack, at network rates.

Managed EDI

POs, ASNs, and invoices to the big banners.

Import and Export

Cross border logistics and compliance.

Marketing Services

Content and campaigns on a project basis.

Pricing for suppliers

Start on the Storefront. Grow Into the Full Stack.

We earn when you sell. Buying is free: a retail buyer account costs nothing.

Storefront
Self serve listing and storefront. The fastest way into the network.
$99 / month
Plus commission on marketplace sales.
Start listing
Flagship
Category leadership with a dedicated team and custom terms.
Custom
custom pricing, built around your line
Contact us

Your rep sets firm terms with you, per line. Freight is billed separately, at network rates.

Let's talk

Your Line Belongs on More Shelves

Tell us what you make. We'll tell you where it can sell, and how fast we can get it there.